This is our Romantic Love – Toilet roll card.
I’d give you my last toilet roll.
Our Cards Are All …
- Made from luxury 300 gsm hammered effect card
- Large format – 147mm x 147mm
- High quality ribbed, brown envelope
- Blank on the inside
- Packaged in a cellophane sleeve
If you’re caught short then why not send this romantic toilet roll card 🙂
The Toilet Roll Shortage
In March 2020, when the pandemic was on the rise – there was a rush on supermarkets around the world and one of the products in short supply was toilet roll!
This news article from the time describes the issue:
The government has told Britons not to “panic buy” amid coronavirus fears, but many are doing the opposite.
The “irrational” behaviour began in the Chinese city of Wuhan – the virus’ epicentre – before spreading throughout the Asia-pacific region and now as far as Britain.
We’ve asked three experts about the psychology behind panic buying, and why one commodity has been in particularly high demand: toilet paper.
Dr Dimitrios Tsivrikos: expert in consumer and behavioural science at the University College London
Dr Tsivrikos explained the difference between disaster panic and general panic, with toilet paper becoming a symbol of the latter.
“Disaster panic is normally for something you have more information on, such as a natural disaster,” he said.
“You know it is going to happen and you usually know it will last a couple days and you can prepare by being somewhat rational with what you buy.”
“But in public health issues we have no idea about the time or intensity and we get messages on a daily basis that we should go into panic mode that we buy into more than we need to. It’s our only tool of control.”
He said that because toilet paper has a longer shelf-life than many food items, is prominently featured in aisles and is big in size, we are psychologically drawn to purchasing it in times of crisis.
He said: “The bigger they are, the more important we think they are.
“If we had an international sign for panic, it would be a traffic warning sign with a toilet paper roll in the middle.”